The clothing retailer Primark is changing cities, this short movie is an example of what happened to the city Eindhoven, a small city in the netherlands, where you clearly see the influences of the primark tourism.
It seems like Eindhoven will change his creative, individual karakter into an environment for a totally different public.
The amount of shopping public is increasing. The city centre is transforming into an anonymous mass. More big franchises will follow Primark Public to Eindhoven.
Primark is famous for it’s cheap fast fashion. People don't see extended value in the cheap stuff they buy, with meens a lot more clothing waste in these cities.